maandag 9 juli 2012

Iittala launches Sarjaton

Iittala has brought together six young Finnish designers from fashion, product, design, graphic and digital design to create a complete new dining table collection. The collection is created with respect for craftmanship and dining rituals. Sarjaton means 'without series', a reference to the authenticity of the design and the 'mix & match' quality of this well considered ensemble. I love the pastel colours of the Sarjaton collection and also especially the water glasses. The collection is inspired by Finnishness and a slower way of life. From september '12 the collection will be in the shops.

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